The Touch Factor
Since 1980, when I started focusing on corporate programs, I have done quite a few trade shows, hospitality suites and corporate events as a magician as well as a hypnotist.
Nothing seems to get people's attention like being INVOLVED in a presentation - something I call the TOUCH FACTOR.
Magic brings the TOUCH FACTOR into play better than any other means and anchors a corporate message inside a potential client's mind. Psychologists tell us that the more senses that are involved in an experience, the more details of that experience we will remember in the long term.
A product demonstration, like a software product, or an advertising campaign, is a feast for the eyes and the ears, bringing in two of our most-used senses: sight and hearing. MAGIC, especially close up magic, which is one of my specialties, brings into play another sense, one psychologists call one of the two predominant senses - TOUCH.
How many times have you heard someone say that they wanted to "get the feel" of a product or service, or to "grasp" what you were presenting to them? A magicial presentation at your next event can ad that PERSONAL TOUCH, quite literally, to that presentation and help "wrap up the deal" for you, even if only by locking in a set of good feelings, some laughs and a sense of amazement that will come to mind when the client thinks of your company, your product or your service.
Companies including Siemans, Serta Mattress, Kraft Foods, Toshiba America,Belkin Technologies, Sandals Resorts, Discover Card and even Oprah have all used my magical and hypnotic talents successfully.
Add the TOUCH FACTOR to your next event!
Nothing seems to get people's attention like being INVOLVED in a presentation - something I call the TOUCH FACTOR.
Magic brings the TOUCH FACTOR into play better than any other means and anchors a corporate message inside a potential client's mind. Psychologists tell us that the more senses that are involved in an experience, the more details of that experience we will remember in the long term.
A product demonstration, like a software product, or an advertising campaign, is a feast for the eyes and the ears, bringing in two of our most-used senses: sight and hearing. MAGIC, especially close up magic, which is one of my specialties, brings into play another sense, one psychologists call one of the two predominant senses - TOUCH.
How many times have you heard someone say that they wanted to "get the feel" of a product or service, or to "grasp" what you were presenting to them? A magicial presentation at your next event can ad that PERSONAL TOUCH, quite literally, to that presentation and help "wrap up the deal" for you, even if only by locking in a set of good feelings, some laughs and a sense of amazement that will come to mind when the client thinks of your company, your product or your service.
Companies including Siemans, Serta Mattress, Kraft Foods, Toshiba America,Belkin Technologies, Sandals Resorts, Discover Card and even Oprah have all used my magical and hypnotic talents successfully.
Add the TOUCH FACTOR to your next event!
posted by Lee Darrow at 4:40 PM
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